Fila wants to soak up the sun at the BNP Paribas Open next week in Indian Wells, California in a completely new look. The historic tennis brand has deepened its relationship with fashion designer Christopher Bevans by teaming up with the creative director of the Bevans Park Collection, a new tennis line that includes 42 pieces for women and men making their tournament debut.
Fila and Bevans first worked together on a tennis-inspired Renno shoe release in September 2021, but the Bevans Park collection dresses Fila’s top players in designs created by Bevans and adapted to the desert environment of Indian Wells. Tennis Garden.
“Tennis has been an important part of my upbringing and the opportunity to work with such an iconic brand in the sport and see our vision on center court, on the best tennis players in the world, is a dream come true for me,” Bevans said. “As someone who plays the game myself, I know that designing for optimal performance is the priority. I wanted to create parts that would enhance and not hinder the game, while sharing my creative point of view and bringing a unique new style and energy to the court.”
The fifth biggest tournament on the tennis calendar, Fila has traditionally used the BNP Paribas Open to showcase special edition collections on the court. It’s one of the biggest. Using white, navy, green, pink, teal and orange, the Bevans Park collection features geometric patterns and sound wave patterns, according to the brand, intended to highlight the expression of energy in tennis.
The 26-piece women’s collection includes tennis dresses, tank tops, skorts, shorts, a long-sleeved t-shirt, jacket and pants. Expect to see world No. 1 Ash Barty, world No. 5 Karolina Pliskova and Americans Shelby Rogers and Ann Li on the Indian Wells court in the collection, although many additional pieces from the collection may be worn on and off the field. -to research.
The 16-piece men’s assortment includes crews, polo shirts, Henleys, shorts, pants and a jacket and will be worn by World. #13 Diego Schwartzman, Reilly Opelka, Brandon Nakashima and John Isner.
Tara Narayan, senior vice president of marketing for Fila North America, said the brand’s longstanding relationship with the BNP Paribas Open makes it rewarding to see their top athletes in new on-court collections. “We are especially excited to launch the new Bevans Park collection in Indian Wells this year, as Christopher Bevans brings a fresh perspective to this tennis collection,” Narayan said. “As a renowned sports fan and designer, this line was created with the stunning backdrop of the tournament in mind.”
During the BNP Paribas Open, all Fila players will wear the Axilus 2 Energized sneaker in a special edition colorway to tie into the Bevans Park collection.
Fila has sponsored the BNP Paribas Open since 1998, the brand’s largest global sponsorship of a range of Fila-sponsored tennis tournaments. This opportunity, which comes with a significant on-site retail presence during the two-week tournament, allows the brand to show everything from capsule collections to performance products, and expand the brand beyond gamers to officials, staff and their point of sale.