In February, UnLtd held its annual Big Clash cricket events in Melbourne and Sydney, raising $143,735 for at-risk youngsters.
UnLtd’s annual Big Clash cricket events in Sydney and Melbourne started the year with a bang, raising a record $143,735 for at-risk youngsters.
For the eighth year in a row, the companies put aside their differences for a day and came together in four teams with their competitors – media owners, media agencies, technology and creative agencies.
The Sydney event on February 17 at Sydney University Oval saw both media agency teams victorious. The media agency’s women’s team, led by Kathryn Furnari of Rufus, defended a first-set score of 55, with the technical team dropping six points short of goal. In the men’s game, the media agency team, with UM’s Ben McCallum at the helm, chased the media owners score of 71.
The following week it was Melbourne’s turn at Fawkner Park. The female and male teams of media owners triumphed, with Yahoo’s Rachel Page and oOh! Media’s Tim Murphy leading their respective teams to victory. The Media Owners women’s team posted a score of 45 and played tight to defeat the Media Agencies team by 22 points. On the men’s side, the Media Owners team amassed a score of 119, before limiting their opponents to just 73 in response.
Kat McVeity from IAS (Sydney) and Ellen Wood from Nine (Melbourne) were selected as players of the tournament for their excellent skills on the court. On the men’s side, Brayden Dilly of Group M (Sydney) and Jimmy Goller of Nine (Melbourne) took individual honours.
Both events drew record crowds of spectators to show their support. The live auction, raffle and sponsorships raised $143,735 which will go to UnLtd’s charity partners who support at-risk young Australians.
UnLtd thanks the event sponsors JCDecaux, Seven West Media and ACM, as well as all game teams: ACM, ARN, AdWeek, Amazon, BMF, Bravada Films, Carat, CHEP, Clear Hayes Consulting, Comexposium, Criteo, DentsuX , EMX Digital, Foxtel, Go Transit, Group M, Half Dome, IAS, IPG, InMobi, Kaimera, LinkedIn, Mediacom, Meta, MindShare, MiQ, Network Ten, Nine, oOh! Media, OMD, PHD, PlaygroundXYZ, PwC, QMS Media, REA, Resolution Digital, Royal Far West, Rufus, Samba TV, Samsung, Shopper, Starcom, Spotify, Taska, TLA, Teads, The Monkeys, Toluna, Twitch, Usual Suspects , Val Morgan, UM, Unruly, Wavemaker and Yahoo.
UnLtd CEO Chris Freel commented, “Now in its eighth year, the Big Clash is a favorite for so many in the industry, including myself. For one thing, it’s usually the opening event that kicks off the year and gives everyone a chance to catch up in person. Second, it’s one of the only opportunities to team up with your rivals and play on the same team.
“And finally, we always see the entire industry, from CEOs to juniors, getting involved and trying out cricket. It’s that particular magic behind the Big Clash, and of course the industry’s unwavering support, which underpins the incredible result we have achieved together this year. Thank you all for being involved, you are making a huge difference in the lives of young Australian children at risk.
Rob Sloan, State Sales Director at JCDecaux Melbourne, added: “What a phenomenal event! The Big Clash really sums up UnLtd’s mission, bringing the industry together to use our influence for good. It’s amazing what we can accomplish together and the positive impact we can have. JCDecaux is proud to play our small role and looks forward to getting involved in other events throughout the year.
The first Big Clash Brisbane will take place on March 17 at the Valley District Club in Ashgrove. Limited places are still available, contact [email protected] to get involved.